This project for ODDOBODY involved developing and refining the brand’s visual identity and communication strategy. My work encompassed Art Direction, Post Production, and Social Media Design, with a focus on translating the brand’s mission into compelling and cohesive visuals.

The project included crafting a distinct aesthetic and visual tone through the poetic and sculptural campaign imagery of Marie Valognes, with whom I collaborated closely. This approach was instrumental in reflecting ODDOBODY’s commitment to fostering informed conversations about bodies, health, and identity. Additionally, graphic design and art direction for a printed body manual were created to accompany each purchase, serving as an educational and empowering resource developed in collaboration with experts.

Through this work, the brand’s messaging was brought to life across multiple platforms, aligning with its mission to celebrate bodily autonomy and self-expression while honouring the networks and traditions that support health and wellness.