AETHA
REDEFINING VIRTUAL
MINDFULNESS
AETHA is a physical and digital well-being destination offering AI-enhanced, personalized VR retreats for mental health. Blending digital innovation with holistic design, it reimagines modern wellness through immersive virtual reality, spatial experiences, and an app tailored for a generation deeply connected to the virtual world.
IMMERSE YOURSELF.
Rooted in research and inspired by global ritual traditions, AETHA explores how we can create intentional, calming experiences in both virtual and real-world environments.
As both a future-forward wellness platform and experiential exhibtion, it bridges design, technology, and human connection.
CLIENT: AETHA
SCOPE: ART DIRECTION, BRANDING, INTERIOR DESIGN, EVENT DESIGN
YEAR: 2022-2024
PARTNER: SIMP VIDEO
LOCATION: VIENNA, AUSTRIA
AWARDS: WEBSUMMIT LISBON 2023, SELECTED IN ‘ALPHA’ CATEGORY “STARTUP WITH OUTSTANDING POTENTIAL”